Sotheby’s X
National Hip Hop Museum
The National Hip Hop Museum, in partnership with Sotheby’s, organized a groundbreaking auction to celebrate and honor the influence of hip-hop culture on art, fashion, and collectibles. The auction aimed to highlight the cultural impact of hip-hop while offering a curated collection of items representing various aspects of the genre.
Mischief’s owner Riley was approached to film the promotional video which aimed to create an engaging and captivating "first look" that provided viewers with a sneak peek into the highly anticipated National Hip Hop Museum Auction hosted by Sotheby’s in 2022. The video aimed to showcase the significance of hip-hop culture in art and collectibles while generating excitement and interest among potential bidders and the wider audience.
Video Approach
The video was shot with a combination of dynamic visuals and interviews with experts, artists, and collectors involved in the hip-hop and art scenes. The video aimed to convey the aura of authenticity and cultural significance associated with hip-hop while highlighting the exclusivity of the auction.
Client Information
Client: Sotheby’s, in collaboration with the National Hip Hop Museum
Event: VIP Reception for the National Hip Hop Museum Auction
Credits
Producer: Jeremy Beaver
Videographer / Editor: Riley Allen
Scope
Videography / Photography / Editing
Concept and Planning
The concept for the "first look" video was to provide an exclusive preview of the items up for auction, offering a glimpse into the intersection of hip-hop culture and valuable collectibles. While filming, Riley sought to capture the essence of the auction's themes: innovation, cultural expression, and artistic diversity.
Key Elements in the Video
Curatorial Insights: Interviews with curators and experts discussing the historical and artistic significance of select items, providing context and background.
Artists' Perspectives: Interviews with hip-hop artists, graffiti artists, and fashion designers who contributed to the auction, sharing their creative process and inspiration.
Behind-the-Scenes: Footage of the setup and preparation for the auction, showcasing the meticulous care taken to present the items in their best light.
Showcase of Items: Detailed shots of iconic artifacts, artwork, fashion items, and collectibles that will be auctioned, highlighting their value and cultural importance.
Results
The "first look" video garnered significant attention and engagement across various digital platforms, generating excitement among art enthusiasts, hip-hop aficionados, collectors, and potential bidders. The video successfully achieved its goal of providing a preview that captured the essence of the National Hip Hop Museum Auction, generating anticipation and interest ahead of the actual event.
This promotional video for Sotheby’s National Hip Hop Museum Auction served as a compelling tool to create buzz and anticipation around the event. By effectively combining exclusive insights, cultural context, and visually engaging content, the video contributed to the success of the auction, positioning it as a groundbreaking celebration of the intersection between hip-hop culture and valuable collectibles.
Sotheby’s X
National Hip Hop Museum
The National Hip Hop Museum, in partnership with Sotheby’s, organized a groundbreaking auction to celebrate and honor the influence of hip-hop culture on art, fashion, and collectibles. The auction aimed to highlight the cultural impact of hip-hop while offering a curated collection of items representing various aspects of the genre.
Mischief’s owner Riley was approached to film the promotional video which aimed to create an engaging and captivating "first look" that provided viewers with a sneak peek into the highly anticipated National Hip Hop Museum Auction hosted by Sotheby’s in 2022. The video aimed to showcase the significance of hip-hop culture in art and collectibles while generating excitement and interest among potential bidders and the wider audience.
Video Approach
The video was shot with a combination of dynamic visuals and interviews with experts, artists, and collectors involved in the hip-hop and art scenes. The video aimed to convey the aura of authenticity and cultural significance associated with hip-hop while highlighting the exclusivity of the auction.
Client Information
Client: Sotheby’s, in collaboration with the National Hip Hop Museum
Event: VIP Reception for the National Hip Hop Museum Auction
Credits
Producer: Jeremy Beaver
Videographer / Editor: Riley Allen
Scope
Videography / Photography / Editing
Concept and Planning
The concept for the "first look" video was to provide an exclusive preview of the items up for auction, offering a glimpse into the intersection of hip-hop culture and valuable collectibles. While filming, Riley sought to capture the essence of the auction's themes: innovation, cultural expression, and artistic diversity.
Key Elements in the Video
Curatorial Insights: Interviews with curators and experts discussing the historical and artistic significance of select items, providing context and background.
Artists' Perspectives: Interviews with hip-hop artists, graffiti artists, and fashion designers who contributed to the auction, sharing their creative process and inspiration.
Behind-the-Scenes: Footage of the setup and preparation for the auction, showcasing the meticulous care taken to present the items in their best light.
Showcase of Items: Detailed shots of iconic artifacts, artwork, fashion items, and collectibles that will be auctioned, highlighting their value and cultural importance.
Results
The "first look" video garnered significant attention and engagement across various digital platforms, generating excitement among art enthusiasts, hip-hop aficionados, collectors, and potential bidders. The video successfully achieved its goal of providing a preview that captured the essence of the National Hip Hop Museum Auction, generating anticipation and interest ahead of the actual event.
This promotional video for Sotheby’s National Hip Hop Museum Auction served as a compelling tool to create buzz and anticipation around the event. By effectively combining exclusive insights, cultural context, and visually engaging content, the video contributed to the success of the auction, positioning it as a groundbreaking celebration of the intersection between hip-hop culture and valuable collectibles.