Honda Civic Type R
Mischief owner Riley was approached by Porch House to work on set as they collaborated with Honda on a commercial for the latest iteration of Honda’s high-performance compact car, the Civic Type R. Known for its sporty design, exceptional performance, and advanced technology, the 2023 Civic Type R aimed to continue Honda's legacy of creating thrilling driving experiences. To promote this new model, Honda conceptualized and produced a commercial that not only showcased the car's impressive features but also engaged and resonated with its target audience. The primary objective of Honda's 2023 Civic Type R commercial was to create excitement and generate buzz around the new model, highlighting its performance capabilities, innovative features, and modern design.
Client
Porch House and Honda
Credits
Director: Andrew Schneider
Executive Producer: Cody Autterson
Cinematographer: Paul Theodorff
Creative Concept
Honda's commercial for the 2023 Civic Type R was centered around the concept of "the fastest Civic Type R ever." The idea was to portray the car as a powerful, untamed force of nature, symbolizing the thrill of driving and the exhilaration of pushing one's boundaries. The commercial aimed to blend the car's performance prowess with its technological sophistication, presenting it as a harmonious fusion of power and intelligence.
Conclusion
Honda's 2023 Civic Type R commercial successfully achieved its objective of creating excitement and anticipation for the new model. By cleverly combining the car's performance attributes and advanced technology in a visually stunning narrative, the commercial effectively appealed to the target audience, solidifying the Civic Type R's position as a desirable and aspirational vehicle.
Honda Civic Type R
Mischief owner Riley was approached by Porch House to work on set as they collaborated with Honda on a commercial for the latest iteration of Honda’s high-performance compact car, the Civic Type R. Known for its sporty design, exceptional performance, and advanced technology, the 2023 Civic Type R aimed to continue Honda's legacy of creating thrilling driving experiences. To promote this new model, Honda conceptualized and produced a commercial that not only showcased the car's impressive features but also engaged and resonated with its target audience. The primary objective of Honda's 2023 Civic Type R commercial was to create excitement and generate buzz around the new model, highlighting its performance capabilities, innovative features, and modern design.
Client
Porch House and Honda
Credits
Director: Andrew Schneider
Executive Producer: Cody Autterson
Cinematographer: Paul Theodorff
Creative Concept
Honda's commercial for the 2023 Civic Type R was centered around the concept of "the fastest Civic Type R ever." The idea was to portray the car as a powerful, untamed force of nature, symbolizing the thrill of driving and the exhilaration of pushing one's boundaries. The commercial aimed to blend the car's performance prowess with its technological sophistication, presenting it as a harmonious fusion of power and intelligence.
Conclusion
Honda's 2023 Civic Type R commercial successfully achieved its objective of creating excitement and anticipation for the new model. By cleverly combining the car's performance attributes and advanced technology in a visually stunning narrative, the commercial effectively appealed to the target audience, solidifying the Civic Type R's position as a desirable and aspirational vehicle.