Brand Strategy & Visual Identity for JenksFM

JenksFM is an up-and-coming community-first radio station that provides listeners with coverage of all things Jenks, America, including sports, music, history, stories, and local businesses.
 
We developed a brand identity for JenksFM that reflects their community-first approach to radio. To develop a brand that's truly unique to them, we focused on their four pillars: Education, Sports, the City of Jenks Community, and Music. These pillars were translated into iconography used in the logo design, and the color palette was inspired by the communities of the City of Jenks.
 
Currently, JenksFM is raising funds for their formal launch and using their new branding on informational sheets and business cards. When they're ready, we will develop their website following our brand guidelines (mockup of the proposed homepage below, using filler text).