Chevrolet X The Climb
In late 2022, Mischief owner Riley was approached by HBO Max to photograph a collaborative promotional campaign with Chevrolet. The Chevrolet and HBO Max partnership promoted the release of the series "The Climb," a show that embraces challenges and the spirit of adventure. The campaign aimed to associate the thrill of exploration depicted in the series with Chevrolet vehicles, highlighting their performance, durability, and innovation.
The campaign's concept revolved around the synergy between "The Climb" series and Chevrolet's vehicles, both symbolizing the pursuit of adventure and overcoming challenges. The objective was to create a series of visually striking images that would evoke emotions of excitement, determination, and the thrill of embarking on an unforgettable journey.
Client Information
Client: HBO Max and Chevrolet
Campaign: "The Climb" - A Collaborative Promotion
Objective: To create captivating and engaging promotional visuals for the joint campaign between Chevrolet and HBO Max's series "The Climb," showcasing the adventurous spirit of the show while highlighting the reliable and exciting features of Chevrolet vehicles.
Chevrolet X The Climb
In late 2022, Mischief owner Riley was approached by HBO Max to photograph a collaborative promotional campaign with Chevrolet. The Chevrolet and HBO Max partnership promoted the release of the series "The Climb," a show that embraces challenges and the spirit of adventure. The campaign aimed to associate the thrill of exploration depicted in the series with Chevrolet vehicles, highlighting their performance, durability, and innovation.
The campaign's concept revolved around the synergy between "The Climb" series and Chevrolet's vehicles, both symbolizing the pursuit of adventure and overcoming challenges. The objective was to create a series of visually striking images that would evoke emotions of excitement, determination, and the thrill of embarking on an unforgettable journey.
Client Information
Client: HBO Max and Chevrolet
Campaign: "The Climb" - A Collaborative Promotion
Objective: To create captivating and engaging promotional visuals for the joint campaign between Chevrolet and HBO Max's series "The Climb," showcasing the adventurous spirit of the show while highlighting the reliable and exciting features of Chevrolet vehicles.
Credits
Creative Director: Elaine Andrade
Art Director: Ivan Oyco
Director / Cinematographer: Ryan Jackson Healy
Photographer: Riley Allen
Visual Approach
The visual style aimed to combine the cinematic atmosphere of the show with the bold presence of Chevrolet's vehicles. The creative team utilized a mix of natural light and strategically placed artificial lighting to highlight both the vehicles' features and the dramatic landscape. The shots ranged from dynamic off-road sequences to serene moments, capturing the characters' journey and the vehicles' performance.
Post-Production
Post-production focused on enhancing the visual impact of the images. Color grading was done to evoke the desired emotional responses, enhancing the rich colors of both the vehicles and the surroundings. Subtle retouching ensured that each detail was perfect, aligning with the premium branding of both Chevrolet and HBO Max.
Results
The ad campaign successfully achieved its objectives by visually linking the adventurous spirit of "The Climb" series with the reliable and exciting features of Chevrolet vehicles. The images were used as social media influencer campaigns, shared by the cast of “The Climb,” generating buzz and excitement among viewers. The campaign contributed to increased brand visibility and engagement while fostering a sense of excitement and connection among the target audience.
